Project: Reasonable Goods
November 25th, 2007
activeprojects, portfolio, projectsI realized I haven’t actually made a post about my main venture of late, Reasonable Goods. For any given consumer product category, there’s usually one brand or model that stands out as a great value. It’s not necessarily the cheapest, and it’s probably not the best, but it gets the job done, and it won’t be missing that one feature that everyone says you need.
The Swedish have a word, lagom, that captures this concept in its essence. In English, there is no direct equivalent, but it is often translated as “reasonable”.
Check it out! I’d love some feedback.
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